Brilliant Marketing Plans: What to Know and Do to Make a Successful Plan (BOK)

Ian Linton

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Provides a practical and project-based approach so you can put marketing plans into action quickly and effectively. Following a brief overview of the planning process, each chapter provides a self-contained guide to planning a specific marketing task, the range of plans included cover the most common challenges facing marketing teams in both consumer and business-to-business sectors. Includes templates and worked up marketing plans and is rigorous and thorough -- equipping you with plans that really work.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2011 Forfatter Ian Linton
Forlag
Pearson Prentice-Hall Prof
ISBN 9780273756293
Antall sider 272 Dimensjoner 18,4cm x 21cm x 1,7cm
Vekt 408 gram Leverandør Bertram Trading Ltd
Emner og form Sales & marketing, Sales & marketing management