Business Analytics for Sales and Marketing Managers: How to Compete in the Information Age (BOK)

Gert H. N. Laursen

339,00 33900
Sendes vanligvis innen 5-15 dager
Expert guidance on information management for optimum customer intelligence processes Providing essential guidance for information management, this book helps you understand the basics of information management, how to design and launch customer intelligence campaigns, and optimize existing customer intelligence processes.* How to align information management with company strategy* Examines how to get, grow, and retain valuable customers* Discusses how to optimize existing customer intelligence processes Showing you how to make extensive use of data, statistical, and quantitative analysis, explanatory and predictive modeling, and fact-based management to drive decision making, Business Analytics for Customer Intelligence provides you with the tools your business needs to optimize you data driven processes.

Produktfakta

Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2011 Forfatter Gert H. N. Laursen
Forlag
Wiley
ISBN 9780470912867
Antall sider 256 Dimensjoner 16,4cm x 23,8cm x 2,3cm
Vekt 454 gram Leverandør Bertram Trading Ltd
Emner og form Market research, Business mathematics & systems

Andre produkter med samme artist(er)/medvirkende