Business Communication: Developing Leaders for a Networked World (BOK)

Peter Cardon

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The Business Communication field is at a crossroads as communication technologies are reshaping how people communicate in the workplace. Business Communication: Developing Leaders for a Networked World, by Peter Cardon, puts students at the center of business communication through the author's unique focus on credibility woven throughout the textbook chapters, forward looking vision built on traditional concepts, and practitioner and case-based approach. Students are more likely to read and reflect on the text, and are better positioned to understand the essentials of efficient and effective business communication, thereby transforming them into leaders for a networked world.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2013 Forfatter Peter Cardon
Forlag
MCGRAW-HILL Higher Education
ISBN 9781259060410
Antall sider 544 Dimensjoner 21,3cm x 27,4cm x 2,2cm
Vekt 1179 gram Leverandør Bertram Trading Ltd
Emner og form Business communication & presentation