Business Development for Dummies (BOK)

Anna Kennedy

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Business Development For Dummies provides a model for business development that is specially designed for small-medium-sized B2B or B2C professional service firms. It maps business development to the customer lifecycle, ensuring your business is focused on growth through effective customer management. It covers strategy, marketing, sales, client management and partnerships/alliances in depth, helping you develop robust business development practices that can be used every day. It's a must-read for any business looking to grow and develop. In short, this is your tool to maximise your business growth.


Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2015 Forfatter Anna Kennedy
ISBN 9781118962718
Antall sider 384 Dimensjoner 18,7cm x 23,5cm x 2,4cm
Vekt 804 gram Leverandør Bertram Trading Ltd