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Business Gurus is a must read for all aspiring managers, enabling the everyday reader to learn from the world's top business thinkers. Providing a no-nonsense introduction to traditionally complex leadership theory, Business Gurus allows readers to easily understand these influential management ideas and how they changed the face of modern-day business. Management thinkers are all too often inaccessible for the average business owner, and that's why Business Gurus is designed as a bite-size guide suitable for both the general interest reader and anyone wanting to become a better leader and achieve growth for their organisation. Containing entries on the most influential business thinkers of the past and present, key profiles include: Michael E Porter - Competitive Advantage Tom Peters - In Search of Excellence Peter F. Drucker - The Effective Executive Gary Hamel - Competing for the Future Daniel Goleman - Primal Leadership Charles Handy - The Age of Unreason Philip Kotler - Marketing Management Edward de Bono - Lateral Thinking Don Tapscott - Digital Capital John P. Kotter - Leading Change & Power and Influence Stephen Covey - Seven Habits of Highly Effective People Warren Bennis - On Becoming a Leader Malcolm Gladwell - The Tipping Point Ken Blanchard - The One Minute Manager Muhammad Yunus - Creating a World Without Poverty Ricardo Semler - Turning Your Own Table C.K. Prahalad - The Fortune at the Bottom of the Pyramid Jack Welch - GE Robert Kaplan - The Nothing That is Manfred Kets De Vries - The Leader on the Couch James Surowieki - The Wisdom of Crowds. Business Gurus all the world's top leadership and management thinkers in one book.