Business is Beautiful: The Hard Art of Achievement (BOK)

Tony Allen, Jean-Baptiste Danet, Nick Liddell

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Accepted wisdom tells us either that business should come before pleasure, or that the two should never be mixed. Business, it seems, was never intended to be pleasurable. During an economic crisis, in particular, business is easy to portray as a cold, unforgiving environment. But business isn't like this. Business is people. People who come together to achieve more than is possible individually. Achievement is easily measured through profit, but value is a much bigger concept. A bank in India has been awarded a Nobel Peace Prize. A man in Denmark has turned his love and compassion for his deaf wife into a business that helps millions, as well as makes millions. Business provides countless examples of companies that have achieved greatness; companies for whom profit is necessary but not sufficient condition for success. These stories and the business lessons (often unmeasurable) they provide are brilliantly captured in this highly original book.

Produktfakta

Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2013 Forfatter Jean-Baptiste Danet, Nick Liddell, Tony Allen
Forlag
LID Publishing
ISBN 9781907794315
Antall sider 288 Leverandør Bertram Trading Ltd
Emner og form Business & management