Business Marketing Management (BOK)

Michael Hutt

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Reflecting the latest trends and issues, the new Europe, Middle East & Africa Edition of Business Marketing Management: B2B delivers comprehensive, cutting-edge coverage that equips students with a solid understanding of today's dynamic B2B market. The similarities and differences between consumer and business markets are clearly highlighted and there is an additional emphasis on automated B2B practices and the impact of the Internet.


Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2013 Forfatter Michael Hutt
Cengage Learning
ISBN 9781408093719
Antall sider 480 Dimensjoner 19cm x 26,2cm x 1,8cm
Vekt 674 gram Leverandør Bertram Trading Ltd