Business Model Innovation (BOK)

Allan Afuah

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Rooted in strategic management research, Business Model Innovation explores the concepts, tools, and techniques that enable organizations to gain and/or maintain a competitive advantage in the face of technological innovation, globalization, and an increasingly knowledge-intensive economy. The book investigates how organizations can use innovations in business models to take advantage of entrepreneurial opportunities from: * Crowdsourcing and open innovation * Long Tails * Social media * Disruptive technologies * Less-is-more innovations * Network effects * Scarcity of complementary capabilities The book also looks at the ways firms can use innovations in business models to exploit or defend against threats. With twelve supplementary cases to help readers apply the concepts and techniques, this book is a must-have for anyone looking to understand the fundamentals of business model innovation.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2014 Forfatter Allan Afuah
Forlag
Taylor & Francis
ISBN 9780415817400
Antall sider 376 Dimensjoner 17,5cm x 24,7cm x 2cm
Vekt 658 gram Leverandør Bertram Trading Ltd