Business-to-Business Marketing: A Step-by-Step Guide (BOK)

Raymond Wright

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Business- to- Business Marketing: A Step-by-Step Guide offers the reader a clear, cogent understanding of this newly emerging and rapidly evolving sub-discipline. Ideal for college students, undergraduates and non-specialised postgraduates, as well as marketing practitioners, this book is designed specifically to explain the nuances of B2B marketing. With a wealth of local and global case studies, comparisons between B2B and B2C marketing and material linked questions, Business-to-Business Marketing: A Step-by-Step Guide, provides a comprehensive overview of an expansive sector to inspire the reader with confidence

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2003 Forfatter Raymond Wright
Forlag
Pearson Higher Education
ISBN 9780273646471
Antall sider 536 Dimensjoner 18,9cm x 24,6cm x 3cm
Vekt 998 gram Leverandør Bertram Trading Ltd
Emner og form Customer services