After successfully developing a series of funfairs, Billy Butlin progressed to opening holiday centres and hotels across the UK to provide families with an inexpensive but entertaining holiday. Over the years these centres first expanded and then declined in number due to changes in our preferences for types of holiday. Now boasting spa hotels, the resorts are very different from the chalets of yesteryear. However, the original slogan 'Our True Intent is all for Your Delight' is fondly remembered by all of the original holidaymakers, whether they enjoyed one trip to a holiday centre or still make an annual pilgrimage with their families. This nostalgic selection of images, many published here for the first time, illustrates the history of the various camps and hotels, including all of the things we associate with this most British of establishments. From Redcoats to water worlds, and from the Glamorous Grandmothers competitions to National Talent contests, this book provides an enjoyable and nostalgic trip down memory lane for all who know and love Butlin's, allowing us a glimpse into the social history of this quintessential British holiday.