Buy This Book: Studies in Advertising and Consumption (BOK)

Iain MacRury, Andrew Blake, Mica Nava, Barry Richards

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Buy This Book is an important contribution to the history and understanding of consumption and advertising. This book brings together an outstanding collection of writing on the study of advertising, consumer practices and the future directions of research. Advertising and Consumption constitutes an invaluable resource for researchers, teachers and students. The essays are based on new textual and ethnographic research and engage with existing theoretical and historical work to form a volume which is a challenging companion to studies in this field.


Språk Engelsk Engelsk Innbinding Heftet
Utgitt 1996 Forfatter Andrew Blake, Barry Richards, Iain MacRury, Mica Nava
Taylor & Francis
ISBN 9780415141321
Antall sider 368 Dimensjoner 15,6cm x 23,4cm x 2,3cm
Vekt 580 gram Leverandør Bertram Trading Ltd
Emner og form Advertising, Consumerism