Buying into Fair Trade (BOK)

Keith R Brown

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Stamped on products from coffee to handicrafts, the term "fair trade" has quickly become one of today's most seductive consumer buzzwords. Purportedly created through fair labour practices, or in ways that are environmentally sustainable, fair-trade products give buyers peace of mind in knowing that, in theory, how they shop can help make the world a better place. Buying into Fair Trade turns the spotlight onto this growing trend, exploring how fair-trade shoppers think about their own altruism within an increasingly global economy. Using over 100 interviews with fair-trade consumers, national leaders of the movement, coffee farmers, and artisans, author Keith Brown describes both the strategies that consumers use to confront the moral contradictions involved in trying to shop ethically and the ways shopkeepers and suppliers reconcile their need to do good with the ever-present need to turn a profit. Brown also provides a how-to chapter that outlines strategies readers can use to appear altruistic, highlighting the ways that socially responsible markets have been detached from issues of morality. A fascinating account of how consumers first learn about, understand, and sometimes ignore the ethical implications of shopping, Buying into Fair Trade sheds new light on the potential for the fair trade market to reshape the world into a more socially-just place. Keith Brown is Assistant Professor of Sociology at Saint Joseph's University in Philadelphia, Pennsylvania.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2013 Forfatter Keith R Brown
Forlag
NEW YORK UNIVERSITY PRESS
ISBN 9780814725375
Antall sider 192 Dimensjoner 15,1cm x 22,7cm x 1,5cm
Vekt 298 gram Leverandør Bertram Trading Ltd