Buyographics: How Demographic and Economic Changes Will Reinvent the Way Marketers Reach Consumers (BOK)

Matt Carmichael

189,00 18900
Sendes vanligvis innen 5-15 dager
Author Matt Carmichael has been tracking demographic shifts for years, and provides a data-rich look at the changing American consumer. This book follows 11 families in 11 representative counties to examine their lives and how the decisions they make impact consumer behavior. This is not just a data book, because in the end each of those numbers - in datasets big and small - is a person. As you read those stories, the trends come to life and give you a greater understanding of how to reach your target - whether it's a baby boomer farmer in Teton, Montana or a set of working parents in one of the most affluent counties in the US. Carmichael focuses on the top ten trends that are reshaping the consumer landscape and impacting buying behavior and the economic outlook of the world's most important market. For each trend he provides ethnographic research from the families, stats from the leading consumer data sources, and exclusive interviews and examples from marketers, agencies, and media executives. These trends show how America is aging, growing more diverse ethnically, and becoming more polarized economically. Buyographics is a smart, engaging read that will be important for every marketer to consider before creating a successful campaign.

Produktfakta

Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2013 Forfatter Matt Carmichael
Forlag
PALGRAVE MACMILLAN
ISBN 9781137278630
Antall sider 240 Dimensjoner 15,9cm x 24cm x 2,2cm
Vekt 1 gram Leverandør Bertram Trading Ltd
Emner og form Market research