Campaigns and Elections American Style (BOK)

James A. Thurber

339,00 33900
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With new and revised essays throughout, Campaigns and Elections, American Style provides a real education in practical campaign politics. In the fourth edition, academics and campaign professionals explain how campaign themes and strategies are developed and communicated, the changes in campaign tactics as a result of changing technology, new techniques to mobilize voters, the changing landscape of campaign finance and election laws, and the increasing diversity of the role of media in elections, with special focus on the 2012 presidential and congressional elections. Offering a unique and careful mix of Democrat and Republican, academic and practitioner, and male and female campaign perspectives, this volume scrutinizes national- and local-level campaigns through the 2012 election cycle. Students, citizens, candidates, and campaign managers will learn not only how to win elections but also why it is imperative to do so in an ethical way. Perfect for a variety of courses in American government, this book is essential reading for political junkies of any stripe and serious students of campaigns and elections.


Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2013 Forfatter James A. Thurber
Perseus-Westview Books
ISBN 9780813348353
Antall sider 340 Dimensjoner 15,5cm x 22,9cm x 2cm
Vekt 422 gram Leverandør Bertram Trading Ltd
Emner og form Elections & referenda