Capture the Mindshare and the Market Share Will Follow: The Art and Science of Building Brands (BOK)

Libby Gill

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An insightful look at how great companies build authentic brands that attract loyal, long-term customers using a proven seven-step methodology Strong branding creates awareness, provides authentic value, motivates others to act, and builds long-term customer loyalty based on trust and respect. Including case studies and client success stories, branding expert Libby Gill shares her Seven Core Mindshare Method to help businesses define and articulate their unique brand promise.

Produktfakta

Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2013 Forfatter Libby Gill
Forlag
PALGRAVE MACMILLAN
ISBN 9781137278517
Antall sider 240 Dimensjoner 16,1cm x 24,2cm x 2,1cm
Vekt 414 gram Leverandør Bertram Trading Ltd
Emner og form Sales & marketing