Cengage Advantage Books: This is PR: The Realities of Public Relations (BOK)

Doug Newsom, Judy Turk, Dean Kruckeberg

829,00 82900
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Ideal for the beginning student or the experienced public relations practitioner, "This is PR: The Realities of Public Relations, 11/e, International Edition" covers the world of public relations with a strong emphasis on fundamentals such as history and research, as well as emerging issues such as technology, ethics, and the international aspects. With numerous examples, strategies, tactics, and case studies, you'll have resources you can take away from the classroom.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2012 Forfatter Dean Kruckeberg, Doug Newsom, Judy Turk
Forlag
Wadsworth Publishing
ISBN 9781133307617
Antall sider 432 Dimensjoner 18,9cm x 24,6cm x 2cm
Leverandør Bertram Trading Ltd Emner og form Public relations