Chaotics: The Business of Managing and Marketing in the Age of Turbulence (BOK)

Philip Kotler, John A. Caslione

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We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today's crises have precipitated a need for businesses to develop a new mindset, one that takes into account intermittent periods of disturbance, allowing them to thrive while under the constant threat of chaos. Complete with metrics and measurements, "Chaotics" outlines a powerful new system for managing waves of uncertainty affecting customers, employees, and other stakeholders. In this climate of increased turbulence, no organization can survive with less.


Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2009 Forfatter John A. Caslione, Philip Kotler
ISBN 9780814415214
Antall sider 224 Dimensjoner 16,2cm x 23,7cm x 2,4cm
Vekt 495 gram Leverandør Bertram Trading Ltd
Emner og form Sales & marketing