Charity Marketing: Delivering Income, Services and Campaigns (BOK)

Ian Bruce

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This inspirational book explains how using marketing principles to underpin every aspect of activity can transform how not-for-profit organisations to meet need and achieve their objectives. Importantly it describes how commercial marketing concepts and theory, adapted to suit not-for-profit organisations, have a fundamental contribution to make to the quality, design and features of services as well as fundraising and campaigning.


Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2011 Forfatter Ian Bruce
ISBN 9781860724596
Antall sider 288 Dimensjoner 15,7cm x 23,5cm x 1,5cm
Vekt 435 gram Leverandør Bertram Trading Ltd
Emner og form Sales & marketing, Non-profitmaking organizations