Collective Action in Organizations: Interaction and Engagement in an Era of Technological Change (BOK)

Bruce Bimber, Andrew Flanagin, Cynthia Stohl

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Challenging the notion that digital media render traditional, formal organizations irrelevant, this book offers a new theory of collective action and organizing. Based on extensive surveys and interviews with members of three influential and distinctive organizations in the United States - The American Legion, AARP and MoveOn - the authors reconceptualize collective action as a phenomenon in which technology enhances people's ability to cross boundaries in order to interact with one another and engage with organizations. By developing a theory of Collective Action Space, Bimber, Flanagin and Stohl explore how people's attitudes, behaviors, motivations, goals and digital media use are related to their organizational involvement. They find that using technology does not necessarily make people more likely to act collectively, but contributes to a diversity of 'participatory styles', which hinge on people's interaction with one another and the extent to which they shape organizational agendas. In the digital media age, organizations do not simply recruit people into roles, they provide contexts in which people are able to construct their own collective experiences.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2012 Forfatter Andrew Flanagin, Bruce Bimber, Cynthia Stohl
Forlag
CAMBRIDGE UNIVERSITY PRESS
ISBN 9780521139632
Antall sider 240 Dimensjoner 15,2cm x 22,8cm x 1,4cm
Vekt 330 gram Leverandør Bertram Trading Ltd
Emner og form Organizational theory & behaviour, Political activism

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