Coloring Your Brand (BOK)

Yang Peng

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Colouring Your Brand judges global brands by their visual effectiveness, especially the emotional impact in their use of colour. The book ranges across a wide and diverse range of industries, from food and beverage, the garment industry, business enterprise, and a range of cultural institutions. It looks into each case at their leading designers, their customers, their brand identity, and their objectives. It makes the key judgments: how well do they use colour, how central is colour to their brand image, and what can their experience teach us? It is a provocative and absorbing analysis.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2013 Forfatter Yang Peng
Forlag
CYPI Press
ISBN 9781908175335
Antall sider 208 Leverandør Bertram Trading Ltd
Emner og form Illustration & commercial art, Graphic design