Competitive Marketing (RLE Marketing): A Strategic Approach (BOK)

John O'Shaughnessy

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This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used.

Produktfakta

Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2014 Forfatter John O'Shaughnessy
Forlag
Taylor & Francis
ISBN 9781138792876
Antall sider 766 Dimensjoner 18,9cm x 24,6cm x 6,7cm
Vekt 1619 gram Leverandør Bertram Trading Ltd
Emner og form Sales & marketing

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