Competitive SME (BOK)

David Hood

429,00 42900
Sendes vanligvis innen 5-15 dager
"Competitive SME" is a comprehensive guide to grasping the competitive and marketing opportunities facing small to medium size enterprises today. Inspired and driven by the EU initiative future SMETM, it gives essential advice on how, by implementing a clear and focused strategy and using simple tools, you can survive, thrive, and compete. It outlines a simple yet effective model that will allow you to: create and manage effective marketing and branding processes; better engage with your market, creating and projecting real value; increase your worth to the market with corresponding increase in revenue; maximise your resources, however limited; and, ensure that your competitive edge and U.S.P. is amplified and sustained. Packed with simple but effective tools, "Competitive SME" is an essential, practical handbook for any manager or owner of an SME / SMB who wants to outperform their competitors.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2013 Forfatter David Hood
Forlag
KOGAN PAGE
ISBN 9780749468507
Antall sider 232 Leverandør Bertram Trading Ltd

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