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This book thoroughly analyzes the relationships between concept, technology, and market--which are the main factors in shifting information technology research and development (R&D) to a new approach. It discusses unconventional methods and viewpoints of concept creation, technology innovation, and market cultivation. Featuring contributions from international experts and case studies from IBM and Hitachi, this book is perfect for graduate students in information technology, engineering, technology management, operation research, and business--as well as for R&D researchers, directors, strategists, business managers, and government and industry professionals.