Conscious Branding (BOK)

David Funk, Anne Marie Levis

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"Conscious Branding" is a step-by-step process that enables entrepreneurs to consciously build a differentiating brand using the Brand Map, a simple visual diagram of how brands function throughout an organization. The Brand Map helps managers and staff visualize their brand and demonstrates how they can make their brand real through everything they do. "Conscious Branding" describes a simple, easy to understand and tested in real life system.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2009 Forfatter Anne Marie Levis, David Funk
Forlag
Business Expert Press
ISBN 9781606490587
Antall sider 132 Dimensjoner 15,4cm x 23,1cm x 0,7cm
Vekt 212 gram Leverandør Bertram Trading Ltd
Emner og form Sales & marketing