Consumer Behavior, Global Edition (BOK)

Michael Solomon

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For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences. This program will provide a better teaching and learning experience-for you and your students. Here's how: *Digital Consumer Focus: This text continues to highlight and celebrate the brave new world of digital consumer behavior. *Help Students Apply the Case to the Chapter's Contents: A case study has been added to the end of each chapter along with discussion questions to help students apply the case to the chapter's contents. *Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2014 Forfatter Michael Solomon
Forlag
Pearson Higher Education
ISBN 9781292017419
Antall sider 608 Dimensjoner 21,6cm x 27,5cm x 2cm
Vekt 1094 gram Leverandør Bertram Trading Ltd