Consumer Behavior (BOK)

Wayne D Hoyer

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"Consumer Behavior, 6E, International Edition" combines a foundation in key concepts from marketing, psychology, sociology, and anthropology with a highly practical focus on real-world applications for today's business environment. The new edition of this popular, pioneering text incorporates the latest cutting-edge research and current business practices, including extensive coverage of social media influences, increased consumer power, emerging neuroscience findings, and emotion in consumer decision making. In addition, the Sixth Edition includes an increased emphasis on social responsibility and ethics in marketing. With even more real-world examples and application exercises, including new opening examples and closing cases in every chapter, "Consumer Behavior, 6E, International Edition" provides a thorough, yet engaging and enjoyable guide to this essential subject, enabling students and professionals alike to master the skills they need to succeed.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2012 Forfatter Wayne D Hoyer
Forlag
Cengage Learning
ISBN 9781133274490
Antall sider 672 Dimensjoner 21,5cm x 27,6cm x 2,4cm
Vekt 1104 gram Leverandør Bertram Trading Ltd