Consumer Behaviour (BOK)

Havard Hansen

949,00 94900
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Consumer Behaviour focuses not only on what consumers buy, but also why they buy, when they buy, where they buy and how they evaluate their purchase, and how they ultimately dispose of it.

The second edition has been thoroughly adapted and revised to reflect European conditions, and to focus attention on critical concepts in consumer behaviour. In doing so the authors illuminate the ways in which marketers apply the principles of consumer behaviour to the development and implementation of marketing strategies. The new ?Innovation In Action feature? will give practical examples to help you student link Consumer Behaviour with how it is practised in the workplace. 

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2011 Forfatter Havard Hansen
Forlag
Pearson FT Prentice Hall
ISBN 9780273736950
Antall sider 480 Dimensjoner 19,5cm x 26,6cm x 1,9cm
Vekt 904 gram Leverandør Bertram Trading Ltd