Consumer Behaviour: Applications in Marketing (BOK)

Consumer Behaviour: Applications in Marketing (BOK)

Robert East, Malcolm Wright, Marc Vanhuele

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This textbook is essential reading for postgraduate students (MA, MSc, MBA) taking courses in consumer behaviour and undergraduate students specialising in consumer behaviour.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2013 Forfatter Malcolm Wright, Marc Vanhuele, Robert East
Forlag
Sage Publications Ltd
ISBN 9781446263921
Antall sider 352 Leverandør Bertram Trading Ltd
Emner og form Sales & marketing

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