Consumerology (BOK)

Philip Graves

179,00 17900
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Available in paperback for the first time, this new updated and revised second edition of CONSUMEROLOGY: THE TRUTH ABOUT CONSUMERS AND THE PSYCHOLOGY OF SHOPPING contains a new introduction and epilogue, in which Philip Graves reveals the myriad tricks and psychological games high street shops play on consumers; the ways in which we are manipulated into buying things we don't want; the ways in which we deceive ourselves; and the cutting edge behavioural science being used to change our habits to even more significant degrees.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2013 Forfatter Philip Graves
Forlag
NICHOLAS BREALEY PUBLISHING
ISBN 9781857885767
Antall sider 240 Dimensjoner 13,7cm x 21,5cm x 2,2cm
Vekt 302 gram Leverandør Bertram Trading Ltd