Contemporary Issues in Marketing and Consumer Behaviour (BOK)

Parsons

629,00 62900
Sendes vanligvis innen 7-15 dager
An exciting new book that covers all the latest buzzwords within marketing and consumer behavior: building brand cultures; gender; ethics; sustainable marketing; the green and the global consumer among many more. Importantly, Contemporary Issues in Marketing and Consumer Behaviour makes clear links between theory and practice in marketing. It also locates the recent development of both marketing ideas and applications within the wider global, social and economic contexts. Written by a team of experts in the field, this title fills a gap in a growing market interested in these contemporary issues. It provides a complete off-the-shelf teaching package for Masters, MBA and advanced undergraduate modules in marketing and consumer behavior and a useful resource for dissertation study at both undergraduate and postgraduate levels.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2009 Forfatter Parsons
Forlag
Taylor & Francis
ISBN 9780750687393
Antall sider 232 Dimensjoner 19cm x 24,7cm x 1,3cm
Vekt 462 gram Leverandør Bertram Trading Ltd
Andre medvirkende Elizabeth Parsons, Pauline Maclaran