Contemporary Issues in Marketing (BOK)

Martin Evans, Luiz Moutinho

549,00 54900
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This text provides an innovative approach to learning about key marketing concepts based on a collaboration with "Marketing Week". The book offers an overview of the main elements of marketing together with the key issues in contemporary marketing, explored through the reproduction of significant clippings from "Marketing Week". Questions on these clippings can be used as assignments and seminar topics, whilst answers and possible "problem solving" approaches are suggested.


Språk Engelsk Engelsk Innbinding Heftet
Utgitt 1999 Forfatter Luiz Moutinho, Martin Evans
ISBN 9780333677742
Antall sider 240 Dimensjoner 19cm x 24,6cm x 1,4cm
Vekt 502 gram Leverandør Bertram Trading Ltd
Emner og form Sales & marketing