Contemporary Research in E-Marketing (BOK)

Sandeep Krishnamurthy

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Contemporary Research in E-Marketing, Volume 2 builds on the intellectual capital of Volume 1 by offering a compilation of inter-disciplinary chapters on the topic of e-marketing. The Internet and the Web continue to evolve at a rapid pace, and examples of innovative applications of these technologies in the domain of marketing abound. E-marketing has become standard practice all over the world. Contemporary Research in E-Marketing, Volume 2 offers an exciting set of chapters that use different perspectives, theories and research methodologies to enrich the burgeoning e-marketing literature. Contemporary Research in E-Marketing, Volume 2, adding to an already considerable literature, enhances our understanding of this intrinsically interdisciplinary and global phenomenon.


Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2005 Forfatter Sandeep Krishnamurthy
ISBN 9781591408246
Antall sider 386 Dimensjoner 18,6cm x 26,5cm x 2,8cm
Vekt 884 gram Leverandør Bertram Trading Ltd
Andre medvirkende Sandeep Krishnamurthy