Contemporary Strategy Analysis: Text Only (BOK)

Robert M. Grant

649,00 64900
Sendes vanligvis innen 7-15 dager
Considered by many to be the best textbook on Strategy, Contemporary Strategy Analysis 7 th edition builds on the strengths of previous editions by introducing students to the core concepts and principles of strategy. Rob Grant eloquently combines theory with current real world examples and practice using a clearly written, logical and comprehensive approach. Updates for the 7 th Edition: An improved focus on strategy implementation, including additional content. Case material substantially enhanced including new cases form a variety of industries. More use of Strategy Capsules in every chapter that give more detailed examples of each strategy being implemented by a real company and the impacts the strategy has on their operation. Several of the longer chapters shortened or split into two to further improve readability. Contemporary Strategy Analysis 7 th edition is suitable for both MBA and advanced undergraduate students. Full teachings notes to the cases are now available at the companion website www.contemporarystrategyanalysis.com Contemporary Strategy Analysis 7 th Edition is also available in a combined text and cases version - ISBN: 9780470747094

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2009 Forfatter Robert M. Grant
Forlag
Wiley
ISBN 9780470747100
Antall sider 516 Dimensjoner 19cm x 24,5cm x 2cm
Vekt 1006 gram Leverandør Bertram Trading Ltd
Emner og form Business strategy