Contemporary Strategy Analysis (BOK)

Robert M Grant

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Robert M. Grant combines a highly accessible writing style with a concentration on the fundamentals of value creation and an emphasis on practicality in this leading strategy text. In this new edition, he includes an even greater focus on strategy implementation that reflects the needs of firms to reconcile scale economies with entrepreneurial flexibility, innovation with cost efficiency, and globalization with local responsiveness. This edition also incorporates some of the key strategic issues of today including: post-financial crisis adjustment, the continuing rise of China, India and Brazil, and the increased emphasis on ethics and sustainability. Coverage is also provided on strategy in not-for-profit organizations.


Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2012 Forfatter Robert M Grant
ISBN 9781119941880
Antall sider 480 Dimensjoner 19,3cm x 24,5cm x 2,1cm
Vekt 946 gram Leverandør Bertram Trading Ltd