What's in this book? Open this book and you will...- Compose great copy - Engage your audience - Convince and persuade - Build brilliant sales Learn the rules of copywriting: - Audience, medium and message - Make every word count - Make sure there's something for everyone - Tell the truth softly - Back up all that you write - Tell a good story - What to do if you make a mistake What are Bullet Guides? The answers you need - now. Clear and concise guides in a portable format. Information is displayed in an easy-to-read layout with helpful images and tables. Bullet Guides include all you need to know about a subject in a nutshell. Get right to the point without wading through loads of unnecessary information.