Copywriting for the Electronic Media: A Practical Guide (BOK)

Milan D. Meeske

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COPYWRITING FOR THE ELECTRONIC MEDIA, A PRACTICAL GUIDE, International Edition, prepares you to write effective copy for all types of electronic media, with an emphasis on commercial writing and a valuable real-world orientation to this exciting field. A brief grammar review illustrates grammar principles as they apply to broadcast writing, helping you refresh these essential skills. Numerous scripts, storyboards, PSAs, and promotional spots present key examples as you learn to write short, persuasive messages for radio, television, and new media. A new chapter on "Getting the First Job" reveals what you should expect in entry-level copywriting positions.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2009 Forfatter Milan D. Meeske
Forlag
Wadsworth Publishing
ISBN 9780495803706
Antall sider 336 Dimensjoner 21,6cm x 27,4cm x 1,5cm
Vekt 704 gram Leverandør Bertram Trading Ltd
Emner og form Information technology industries