Corporate Discourse (BOK)

Ruth Breeze

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Corporate discourse examines business communication practices from a discourse perspective, looking in detail at the ways in which corporations around the world communicate with individuals, with other collective entities and with the world at large. It is concerned with understanding how language works in business contexts and how corporate identity and personal and professional relationships are configured through discourse. Using a range of analytical techniques to examine different forms of textual evidence from companies operating in many sectors, this book maps out current developments in corporate discourse against the complex background of globalization.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2015 Forfatter Ruth Breeze
Forlag
Bloomsbury Academic
ISBN 9781474222877
Antall sider 224 Dimensjoner 15,7cm x 22,9cm x 1,1cm
Vekt 332 gram Leverandør Bertram Trading Ltd

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