Corporate Innovation & Entrepreneurship, International Editi (BOK)

Donald Kuratko

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"Corporate Innovation & Entrepreneurship, 3E, International Edition" is a comprehensive, one-of-a-kind text for the emerging business arena of entrepreneurship and innovation. Built on years of research and experience, this unique text employs a clear and informative how-to approach and features sections and chapters organized according to a summary model of the corporate entrepreneurship process. A professional format and look make the text especially appealing and appropriate for sophisticated readers and experienced business professionals. This groundbreaking text fulfills a real business need, because many executives consider entrepreneurial behavior a key to sustaining their companies' competitive advantage, but few possess genuine knowledge of the subject or understand how to apply it. The Third Edition of "Corporate On& Entrepreneurship Edition" rovides detailed, actionable answers to the 'what,' 'how,' 'where,' and 'who' questions surrounding corporate entrepreneurship in today's dynamic business environment.


Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2011 Forfatter Donald Kuratko
Cengage Learning, Inc
ISBN 9781111526917
Antall sider 512 Dimensjoner 18,9cm x 23,6cm x 2,7cm
Vekt 900 gram Leverandør Bertram Trading Ltd

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