Corporate Reputation and Competitiveness (BOK)

Rosa Chun, Gary Davies, Rui Da Silva, Stuart Roper

599,00 59900
Sendes vanligvis innen 5-15 dager
This unique book written by four world leaders in reputation research, presents the latest cutting-edge thinking on organizational improvement. It covers media management, crisis management, the use of logos and other aspects of corporate identity, and argues the case for reputation management as a way of overseeing long-term organizational strategy. It presents a new approach to managing reputation, one that relies on surveying customers and employees on their view of the corporate character and in harmonizing the values of both. This approach has been trialled in a number of organizations and here the authors demonstrate how improving reputation, merely by learning more about what a company is already doing, is worth some five per cent sales growth. The book is a vital, up to date resource for specialists in corporate communication, public relations, marketing, HRM, and business strategy as well as for all senior management. Highly illustrated with over eighty diagrams and tables, it includes up to the minute illustrative case studies and interviews with leading authorities in the field.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2002 Forfatter Gary Davies, Rosa Chun, Rui Da Silva, Stuart Roper
Forlag
ROUTLEDGE
ISBN 9780415287432
Antall sider 288 Dimensjoner 15,6cm x 23,4cm x 2cm
Vekt 635 gram Leverandør Bertram Trading Ltd
Emner og form Sales & marketing, Business strategy