Corporate Reputation: Brand and Communication (BOK)

Chris Fill, Stuart Roper

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Why should and how can organisations manage their reputations? All organisations, the executives who direct them, the employees who create value and their stakeholders who influence them, all interact and can impact corporate reputation. In a 24/7 media environment, where even a tweet can shape impressions, the importance of reputation management has never been higher. Every single move, decision taken and each isolated event that involves a company or public figure, is scrutinised, documented and publicised globally, compounding the task of reputation managers. Just ask BP, Toyota or Tiger Woods.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2012 Forfatter Chris Fill, Stuart Roper
Forlag
Pearson Higher Education
ISBN 9780273727590
Antall sider 360 Dimensjoner 19,5cm x 26,3cm x 1,6cm
Vekt 834 gram Leverandør Bertram Trading Ltd
Emner og form Sales & marketing, Business communication & presentation