Corporate Reputation (BOK)

Angel Alloza

249,00 24900
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Reputation is a strategic asset for all companies. Businesses with a good reputation are able to stand out, attracting the attention of investors and retaining the loyalty of customers and employees. "Reputation" can be somewhat of a vague form, but this book provides measurement tools and models for rigorous management of a company's reputation. Written by three leading practitioners and thinkers, this is a definitive and modern handbook to help companies and executives manage their corporate reputation and brand in today's highly competitive marketplace.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2014 Forfatter Angel Alloza
Forlag
LID Publishing
ISBN 9788483567975
Antall sider 354 Dimensjoner 15,7cm x 23,4cm x 2,9cm
Vekt 745 gram Leverandør Bertram Trading Ltd