Corporate Social Responsibility (BOK)

Esben Rahbek Gjerdrum Pedersen

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Why has CSR become part of the mainstream business and academic agenda in the 21st century? How can CSR be fully integrated in business strategy and day-to-day operations? Do companies become more vulnerable to criticism from stakeholders if they make public their commitment to CSR? These are just some of the questions and challenges explored in this exciting new textbook. Readers will not only gain comprehensive knowledge and understanding of the history of CSR, the key CSR drivers, the main theoretical CSR perspectives and the dominant CSR practices found in the business community, they will also, more crucially, learn how to implement CSR in practice. Written and edited by leading academics in the field, Corporate Social Responsibility is an engaging and accessible text designed for any student seeking an introduction to this complex and ambiguous subject.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2014 Forfatter Esben Rahbek Gjerdrum Pedersen
Forlag
Sage Publications Ltd
ISBN 9780857022455
Antall sider 312 Dimensjoner 18,8cm x 23,3cm x 1,8cm
Vekt 566 gram Leverandør Bertram Trading Ltd
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