Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit (BOK)

David Pinder, Cindy Barnes, Helen Blake

419,00 41900
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In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. "Creating and Delivering Your Value Proposition" provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This practical new title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers. Featuring global case studies and examples, "Creating and Delivering Your Value Proposition" is an essential guide to understanding and developing a value-focused strategy for all senior practitioners.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2009 Forfatter Cindy Barnes, David Pinder, Helen Blake
Forlag
KOGAN PAGE
ISBN 9780749455125
Antall sider 232 Dimensjoner 15,6cm x 23,4cm x 1,3cm
Vekt 351 gram Leverandør Bertram Trading Ltd
Emner og form Customer services