Creative Advertising (BOK)

Miriam Sorrentino

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Creative Advertising: An Introduction explores the fundamentals of advertising and branding, providing an indispensable overview of creative thinking in advertising practice. The book offers clear guidance on portfolio presentation, making contacts and skills building, on crafting ideas in copy and art direction, and on working with others in the larger creative process. It is full of advice from some of the worlds leading figures in advertising and is illustrated with numerous examples of award-winning work.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2014 Forfatter Miriam Sorrentino
Forlag
LAURENCE KING PUBLISHERS
ISBN 9781780671192
Antall sider 240 Dimensjoner 21,5cm x 25,6cm x 1,9cm
Vekt 960 gram Leverandør Bertram Trading Ltd