Creative Advertising: Ideas and Techniques (BOK)

Mario Pricken

349,00 34900
Sendes vanligvis innen 5-15 dager
What makes an advertisement hard-hitting and memorable? Unravelling the creative processes behind some of the most effective campaigns of recent years, this new edition of "Creative Advertising" showcases over 200 examples of international advertising from a wide range of media. All brilliantly demonstrate a fascinating range of approaches, including ways of visualizing concepts, the art of illusion and paradox, the use of metaphor and analogy, and the deployment of shock tactics and humour. Entertaining and inspirational, this remains a vital book for all designers, art directors, copywriters and students of advertising in fact, for anyone who makes a living from good ideas and for whom creativity is the key qualification.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2008 Forfatter Mario Pricken
Forlag
THAMES & HUDSON
ISBN 9780500287330
Antall sider 256 Dimensjoner 25,2cm x 28,6cm x 2,3cm
Vekt 1482 gram Leverandør Bertram Trading Ltd