Creative Arts Marketing (BOK)

Elizabeth Hill

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As a comprehensive overview of all aspects of marketing in the sector, Creative Arts Marketing remains unrivalled, and in addition this edition gives new coverage of- * Current knowledge and best practice about marketing and advertising through new media * The impact of Relationship Marketing techniques * A wholly revised and enhanced set of cases * Entirely revised and updated data on the arts 'industry' Creative Arts Marketing reflects the diversity of the arts world in its wide ranging analysis of how different marketing techniques have worked for a diverse range of arts organizations. As such it is an invaluable text for both students and arts managers

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2003 Forfatter Elizabeth Hill
Forlag
Taylor & Francis
ISBN 9780750657372
Antall sider 384 Dimensjoner 19,2cm x 24,6cm x 2cm
Vekt 772 gram Leverandør Bertram Trading Ltd

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