Creative Strategies: Idea Management for Marketing, Advertising, Media and Design (BOK)

Mario Pricken

369,00 36900
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An invaluable sourcebook for all designers and advertising creatives, this book showcases 230 amazing ad campaigns from all over the world. Mario Pricken identifies the keys to their success and demonstrates how brilliant ideas can be used to forge more fruitful relationships between creatives and clients. He also asks provocative questions, challenges stale routines, and suggests exercises that will stimulate discussion and kick-start the imagination. From client briefs to office spaces, this book explores the strategies that can turn an agency into a creative powerhouse.


Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2010 Forfatter Mario Pricken
ISBN 9780500515402
Antall sider 312 Dimensjoner 23,3cm x 26,7cm x 3,3cm
Vekt 1800 gram Leverandør Bertram Trading Ltd
Emner og form Advertising