Creative Strategy in Advertising (BOK)

Bonnie Drewniany, A.Jerome Jewler

1 649,00 1 64900
Sendes vanligvis innen 5-15 dager
CREATIVE STRATEGY IN ADVERTISING, 11E, International Edition provides everything you need to be successful as an advertising professional in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances through the creative process step by step. It focuses first on the creative person, and then on strategy and problem solving. Complementing expert instruction with extensive examples of layouts and ad copy, this book gives you all the necessary tools to create winning advertising strategies.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2013 Forfatter A.Jerome Jewler, Bonnie Drewniany
Forlag
Wadsworth Publishing
ISBN 9781285080277
Antall sider 352 Dimensjoner 18,9cm x 24,6cm x 2cm
Leverandør Bertram Trading Ltd Emner og form Advertising

Andre produkter med samme artist(er)/medvirkende