Crisis Management in the Age of Social Media: Instant Crisis (BOK)

Crisis Management in the Age of Social Media: Instant Crisis (BOK)

Louis Capozzi, Susan Rucci

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The age of the instant crisis has arrived. Companies, Non-profits and high-profile individuals often seem unable to cope. The ingredients include speed, pervasiveness and huge numbers. Verizon adds a $2 charge, and one hour later 100,000 signatures appear on a Twitter petition. There's a new playing field - social media. And new rules of the game - analysis, action, communication at high speed. Yet the realities of people's reasonable expectations and the basic rules guiding crisis behavior and communication haven't changed. This book examines recent 'Instant Crises,' derives lessons and applies the basics of crisis management to the new environment.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2013 Forfatter Louis Capozzi, Susan Rucci
Forlag
Business Expert Press
ISBN 9781606495803
Antall sider 158 Dimensjoner 14,9cm x 23,1cm x 0,9cm
Vekt 236 gram Leverandør Bertram Trading Ltd
Emner og form Management of specific areas