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Today's global luxury brand Balenciaga owes its name and existence to one of the twentieth century's most innovative fashion designers, the internationally renowned Basque Cristobal Balenciaga. Miren Arzalluz's in-depth study reveals the roots of Balenciaga's Parisian success, unveiling his formative experiences and achievements in Spain against the backdrop of his social and cultural heritage. In extraordinary detail, this fascinating book examines how and where garments were made, and why some demonstrate the cutting edge of fashion while others may seem conservative. Arzalluz reveals the importance of family and friends, as well as patrons and employees in establishing Balenciaga's reputation and his sensitivity to the economic and political environment.